But it still needs to operate under your root domain, because it’s a part of your brand. It serves a different purpose to your root domain. You could then start a blog about the coffee culture under the subdomain .uk.Ī subdomain can effectively function as a different website. A part of your marketing strategy could be to produce more content. If your cafe and online store are both doing well enough, you might decide to franchise. Perhaps, after time, you would also like to sell your coffee beans online directly to consumers. This is where you will put all of your retail outlet information, like your operating hours, your menu, and your brand narrative. Let’s go into more detail with some landing page subdomain examples. It could also be because your root domain doesn’t offer the functionality that you need. This could be because you want your root domain and your subdomain to be managed separately. We use them when a website needs to serve more than one function or an additional function. Subdomains are like add-ons to your root domain. net The domain name influences how consumers perceive a brand before they have even seen the website, so you need to buy a domain name that reflects your brand. They make the internet a lot more user-friendly.īrands spend a lot of time choosing the right domain name, as well as the right extension, like. When people come looking for you, your domain name is what they use to find you. Think of your domain as a virtual plot of land. This is a very long list of numbers, and it would be hard to remember the IP address of every one of the thousands of websites we each use in today’s times. Before we used domains, people had to type out the entire IP address to reach a website. What’s a Domain?Ī domain is essentially a placeholder for an IP address. But just in case, let’s breeze over the basics. You probably know what domains and subdomains are. When you add a subdomain, the structure can be different.īelow we will go over some landing page subdomain examples. This is useful when a certain section of your site needs to work differently from the rest. Subdomains act as an extension to a website. Knowing how and when to use a landing page subdomain will help you manage your website more effectively. If you take a bit of time to understand the technical aspects of building a website, it’s not so scary. Especially if you need multiple landing pages on one domain. If you don’t know much about domains and subdomains, it can be pretty overwhelming to try and build a website and a landing page.
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